Digital Marketing In Nutshell
Introduction To Digital Marketing
Why Does Digital Marketing Matter?
Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.
Offline marketing has its place as well.
Groups of digital marketing
The 2 big groups of digital marketing are online and offline.
The 7 big categories of online marketing are:
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing
The 4 categories of offline marketing are:
Enhanced Offline Marketing
Electronic Billboards Digital Product Demos Digital Product Samples Radio Marketing
Show Sponsorship TV Marketing
Tele-shopping Super Bowl Commercials
Cold Calling Text Message Marketing (giveaways, coupons, loyalty programs) QR Codes Do you promote your brand online? Share your thoughts in the comment box below.